Brand Loyalty is Top of Mind for the Atlanta Hawks

  • May 05 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For the Atlanta Hawks, brand loyalty goes deeper than simply incentivizing interactions with the team. “Our primary goal is a passionate fan base that believes in the team and feel secure enough with what we’re doing as a team that...Read More

Harlequin Delivers Seamless Customer Experience Wherever Readers Buy

  • May 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson

The Harlequin My Rewards loyalty program stands out in the publishing world, according to Lucy Scinocca, Harlequin’s Director of Loyalty and Customer Insight for North America.   “Not only are we the first publisher to have an...Read More

The Next Wave of Disruption Belongs to Customer Experience-Centric Brands

  • May 03 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Disrupt, or be disrupted. This was the simple yet cautionary advice for both brands and customer experience professionals from Dayton Semerjian, CA Technologies General Manager of Global Customer Success, during a recent conversation with...Read More

Portland Trail Blazers Build Deeper Customer Engagement and Expand Fan Relationships

  • May 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Vincent Ircandia, Senior Vice President of Business Operations for the Portland Trail Blazers, told Loyalty360 that the NBA franchise sought to increase game attendance and build deeper, more personalized relationships with fans. Since...Read More

Experiential Rewards and Member Exclusivity Delights P.F. Chang’s Loyalty Program Members

  • May 01 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

P.F. Chang’s takes great care to win the customer loyalty of both casual diners and food aficionados alike. Since opening its doors in 1993, the brand’s mission to provide an authentically array of Chinese dishes has become a...Read More

Talking Customer Loyalty with Kimberly Turman, Pie Five Pizza Co.

  • April 30 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Officials at Pie Five Pizza Co. wanted to transform its loyalty program in 2013, moving from a paper-based rewards program to a data-driven solution. Since those changes were made, the loyalty program’s membership has jumped to about 660...Read More

Fidelity Invests in the Culture of Customer Loyalty

  • April 29 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Making a strong investment in customer experience is one of the most valuable things a brand can do today. In an era of technological and digital disruption, and an increasingly crowded and competitive landscape, brands and marketers are realizing...Read More

ThankYou Rewards is A Pillar of Citi’s Customer Loyalty Strategy

  • April 28 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Customer loyalty means more than simply offering a few points in exchange for spending a few dollars. Customer loyalty runs much deeper. It’s about establishing meaningful relationships with customers. It’s about enriching those...Read More

Auntie Anne’s “Threefold Philosophy” Creates Enduring Customer Engagement

  • April 27 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For almost 30 years, Auntie Anne’s has been the nation’s leading purveyor of pretzels, dips and various snacks. The brand continues to bare the namesake of its founder, Anne Beiler, who first starting selling her goods at a local...Read More

Caribou Coffee Brews a Customer Experience Infused with Surprise and Delight

  • April 26 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

People take their coffee seriously. For many, the first cup of hot coffee is more than just an eye-opening experience. It is part of a daily ritually that can refresh, relieve and relax the body. As an aromatic experience, coffee can activate the...Read More

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