What We’re Seeing & Hearing in the Loyalty Marketing Landscape

  • January 18 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Each week, Loyalty360 interviews numerous brands to help our audience gain insight into the ever-changing world of loyalty marketing. Through our What We’re Hearing & Seeing podcast, Loyalty360 CEO and CMO Mark Johnson assesses some the...Read More

Update: Recently Re-Launched Regal Crown Club is a Hit

  • January 17 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In February of 2016, Regal Entertainment Group re-launched its Regal Crown Club loyalty program, based on extensive research and customer feedback. With a greater emphasis on mobile, the program has become a huge success for Regal.   &ldquo...Read More

Customer Relationship Management Delivers Results for DHL

  • January 16 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

DHL are a global leader not only in package delivery but in logistics and supply chain management as well. Its dedicated workforce provides solutions in over 220 countries and territories. That’s more international than the United Nations...Read More

Recyclebank Employs Behavioral Psychology to Encourage Conservation Efforts

  • January 13 2017
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Most loyalty program members think of the incentives as exclusive to a few narrow verticals. While industries like travel, entertainment, and retail have certainly carved their place into the loyalty space, they are far from being the only show in...Read More

Omnichannel Engagement Provides Clear Customer Engagement for Safelite AutoGlass

  • January 12 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

For Safelite AutoGlass, it’s all about being omnichannel. The auto glass repair and replacement giant, based in Columbus, has been moving toward an engagement process that will be seamless across multiple platforms including web, mobile...Read More

Customer Experience Means Success Night After Night for Choice Hotels International

  • January 11 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

The hospitality sector was among the first industries to embrace loyalty programs. Today, of course, they are still quite popular, but most focus only on frequent travelers and guests. Choice Hotels International, recognizing an untapped market...Read More

Mobile Payments and Plenti Fuel Brand Loyalty for ExxonMobil

  • January 10 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Plenti is a coalition loyalty program featuring a variety of verticals, including AT&T, Nationwide Insurance, Macy’s, Rite Aid, Direct Energy, Enterprise, Expedia, Hulu, and more. One of the coalition founding sponsors, is ExxonMobil...Read More

Employee Suggestion Leads to New Customer-Focused Initiative at Western & Southern Life

  • January 09 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

As a financial services firm, Western & Southern Life, a member company of Western & Southern Financial Group, is prohibited from offering a loyalty program to its customers. However, loyalty is still a very important part of the company...Read More

How One of America’s Largest Universities Stays Focused on Personalization

  • January 08 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty 360

When you have one of the largest student bodies in higher education, maintaining an optimal level of personalization can be a daunting task. Add to that mix, a student body that is made up of online scholars as well as those attending class at the...Read More

Customer Relationship Management Helps Voila Help Member Hotels

  • January 07 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

The hotel and lodging industry, along with the major airlines, was among the first to embrace loyalty programs. Pioneered by industry giants, smaller companies in those sectors sought to keep pace, though limited resources proved to be a major...Read More

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