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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
It can almost be said that NFL teams require no introduction; the league has permeated American life so completely that the annual Super Bowl broadcast routinely breaks television viewership records. In providing unique fan experiences, teams are...Read More
Caesars Entertainment launched its highly successful Total Rewards loyalty program in 1998, staking its claim as the first formal loyalty program in the gaming industry. The program has helped Caesars gain invaluable customer insights, which are...Read More
Sometimes, it isn’t always about the money. Sometimes, for a loyalty program, it isn’t always about points. Sometimes, a loyalty program can actually be about how loyal a customer or, in this case, a fan is to a particular team. And in...Read More
Consumers can reap the benefits of two different loyalty programs, thanks to Kellogg’s.The Battle Creek, Michigan-based food giant launched an initiative last year that is doing away with the entering of codes printed on individual packages...Read More
By any measure, the Hilton HHonors loyalty program is staggeringly successful. But, company leaders believe they can grow it even larger.
Aaron Glick, VP of Hilton HHonors, participated in a revealing Q&A with Loyalty360 and discussed this...Read More
As one of the largest companies in the world, Panasonic encompasses a wide array of products, services, and technologies. The HVAC department of the global giant is perhaps not the first thing that comes to mind when hearing the Panasonic name...Read More
Marcus Theatres, a division of the Milwaukee-based Marcus Corporation, faces unique challenges as a leader in the cinema industry. With so many theaters offering a nearly identical service (showing the newest and most popular films), the chain is...Read More
Take a moment, and think back upon some of the most memorable moments in your life. For most people, time spent with family and friends while engaging in new and unique experiences will often top that list. Rarely will people speak of a great...Read More
Since 1975, Chili’s has been a casual dining leader in the Fresh Tex and Fresh Mex category. Beyond the brand’s signature dishes, customers are drawn to the unique customer experience and atmosphere found at the chain’s over 1...Read More
Listening to customers always is a huge asset for any brand. At FedEx, this theme isn’t just lip service. It is one of the brand’s most customer-centric goals that help spark ongoing brand loyalty.
Loyalty360 caught up with Becky...Read More