Memorable Customer Experiences are at the Heart of Auntie Anne’s Brand Loyalty

  • June 15 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Take a stroll throughout almost any mall or shopping center and you are likely to come across a very familiar site. Perfect for a quick snack of even an entire meal, Auntie Anne’s has been a big part of many people’s lives for years...Read More

New Perspectives on Customer Journeys, Expectations and Experiences

  • June 14 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Last week, leading customer experience professionals and industry experts seeking to understand what the convergence of digital technology, innovation and disruption means for the business and marketing landscape gathered at Pegaword 2016, which...Read More

Decisioning Helps British Gas Build Better Customer Engagement

  • June 13 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Like many large consumer-facing companies, British Gas (BG) built its business model on offering a hierarchy of products and service to consumers. The problem was, many of the company's marketing functions were taking place in silos. While not...Read More

Navigating Change and Disruption During the 4th Industrial Revolution

  • June 10 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Everything and everyone is becoming connected, and the lines between the digital and the “real” are blurring. In just the last few years alone, the rate of innovation unleashed throughout our culture, and even across humanity at large,...Read More

Year Up Puts Young People on a Path Out of Poverty and into Professional Careers

  • June 09 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The workers of the First Industrial Revolution, which began in Britain’s textile industry in the late 18th century, lifted many out of poverty, but not that far. By the start of the Second Industrial revolution, spearheaded by Henry Ford in...Read More

The “Why” and “How” Behind the Digital Transformation of Customer Experience

  • June 08 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Everyone is now familiar with the idea of “digital transformation,” and it has pervaded almost every aspect of our lives. As a concept, it has become so ubiquitous that it is important to periodically stop and consider just how...Read More

Wheaton World Wide Moving Drives Customer Loyalty, Customer Experience

  • June 07 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

At Wheaton World Wide Moving | Bekins Van Lines, officials have a great rapport with their customers. The company uses a robust customer survey, which yields great and actionable results. Customer loyalty is always top-of-mind at Wheaton |Bekins...Read More

Customer Engagement Creates Lifelong Fans for the Seattle Sounders

  • June 06 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Since its inaugural season in 1996, Major League Soccer has exceeded all expectations in terms of growth. While not on the level of the NFL or NBA, the MLS has sparked rabid fanbases for its 20 teams (with four more slated to join by 2020).  ...Read More

Cutting Edge Customer Experience Keeps Clients Investing in Fidelity

  • June 05 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Fidelity has made a promise to make strong and ongoing investments in customer experience, which has made the brand a trusted source for a wide range of financial services including IRAs, retirement planning services, mutual funds, ETFs, 401(k)s...Read More

RedPoint Global Uses a New CRM Approach to Become a Big Player in Big Data

  • June 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

When it comes to developing effective marketing strategies, data is king. Many brands are confused about how to effectively gather, organize, and use the waves of data coming in, so they turn to technology providers for solutions. RedPoint Global...Read More

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