Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

  • May 22 2023
  • Resource: In-Depth Exclusive

Founded in Ohio by lawyers Joseph Lewis and Jack Green in 1937, Progressive Mutual Insurance Company was poised to change how insurance companies treated consumers through innovative service and offering convenience.   The company, now...Read More

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

  • May 19 2023
  • Resource: In-Depth Exclusive

Lenovo is one of the most recognizable brands in the PC manufacturing industry. Founded nearly 40 years ago, the global technology giant builds solutions serving individual consumers, as well as small businesses, the public sector (education), and...Read More

Leveraging a Small Footprint, IKEA Canada Empowers Frontline Co-Workers To Help Shape an Accessible Customer Loyalty Experience

  • May 17 2023
  • Resource: In-Depth Exclusive

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline...Read More

Tapping into New Markets: A Q&A with Bilt Rewards on The Value of a Loyalty Program for Rent

  • May 08 2023
  • Resource: In-Depth Exclusive

Bilt Rewards is the first loyalty program that provides users with points for paying their rent. Bilt is a program that was four years in the making by Founder & CEO, Ankur Jain, and launched to the public in March 2022.  The program is...Read More

People, Passion, and Purpose: A Q&A with General Mills on Building Emotional Loyalty Through CSR Efforts

  • May 05 2023
  • Resource: In-Depth Exclusive

General Mills is a leading, global food manufacturer. For 150+ years, the brand has pioneered the food industry. Since its founding, the brand has built a footprint of 100+ brands in 100+ countries. Throughout this growth, General Mills focuses on...Read More

Simplifying the Travel Process: A Q&A with JetBlue on Building Customer Loyalty Through Exceptional Service

  • May 03 2023
  • Resource: In-Depth Exclusive

JetBlue is an innovator in the travel industry. As an airline, the brand has been about improving the customer experience with luxury amenities, as the first airline to offer individual screens and in-flight, broadband speed Wi-Fi. JetBlue built...Read More

IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

  • May 01 2023
  • Resource: In-Depth Exclusive

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small, considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline...Read More

People First: A Q&A with Donatos on Building Emotional Loyalty Through Value and Personalization

  • April 28 2023
  • Resource: In-Depth Exclusive

Founded in Columbus, OH in 1963, Donatos has been owned and operated by the Grote family since its beginning, aside from a four-year stretch when it was owned by McDonald’s. The Grote family instilled their pizza restaurant chain with a...Read More

Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

  • April 26 2023
  • Resource: In-Depth Exclusive

Founded in 2018 and publicly released in 2022, Bilt Rewards is the first loyalty program offering users points for paying monthly rent. Ankur Jain, Bilt’s founder and CEO, wanted to offer renters additional value. Before Bilt, paying rent...Read More

Creating Moments Over the Dinner Table: A Q&A with Blue Apron on Building Emotional Connections with Customers

  • April 24 2023
  • Resource: In-Depth Exclusive

As the first meal kit service in the U.S., Blue Apron built its brand on helping customers develop meaningful experiences in the kitchen and around the dinner table. Blue Apron was founded in 2012 on the idea that building a better food system...Read More

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