Ford: Driving Brand Engagement by Offering Loyalty Customers Flexibility and Personalized Experiences

  • July 26 2023
  • Resource: In-Depth Exclusive

Visionary Henry Ford founded the Ford Motor Company in June 1903, transforming the automobile industry. Ford’s impact on the role of transportation and how people worked was revolutionary. The company’s “blue oval” is one...Read More

Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

  • July 24 2023
  • Resource: In-Depth Exclusive

Wow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and the organization has opened a number of restaurant...Read More

Verizon: The Right Brand Partnerships Deliver Valuable Benefits for Small Business Customers

  • July 21 2023
  • Resource: In-Depth Exclusive

A merger between Bell Atlantic and NYNEX formed Verizon Communications in 2000. At that time, the company primarily offered wireline solutions to its customers. Fast forward two decades and Verizon has become a global provider of technology and...Read More

Office Depot: Building Customer Loyalty from the Store Floor to the Digital Space

  • July 19 2023
  • Resource: In-Depth Exclusive

Office Depot was founded in 1986, opening its first store in Fort Lauderdale, Florida. As the company expanded during its first 25 years, it also extended beyond its traditional markets. In 2013, Office Depot and OfficeMax merged to form one brand...Read More

Bank of America®: Innovation, Strategic Partnerships, and Personalization Demonstrate Value to Rewards Program Members

  • July 17 2023
  • Resource: In-Depth Exclusive

With roots in banking for over two centuries, Bank of America is one of the world’s leading financial institutions, serving individual consumers, small businesses, middle-market businesses, and large corporations as well as governments. Bank...Read More

Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

  • July 14 2023
  • Resource: In-Depth Exclusive

A wooden duck is not what most people think of when they hear the name LEGO, but that was the first toy the brand launched. Abbreviated from “leg godt” — meaning “play well” in Dutch — the LEGO Group was founded...Read More

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

  • July 12 2023
  • Resource: In-Depth Exclusive

In 2007, one of Canada’s leading movie theater chains — Cineplex — and one of Canada’s top five banks — Scotiabank — formed a mutually beneficial partnership to collect and act on customer data. The joint...Read More

Big Bets on Big Partners: A Q&A with Panera Bread on Personalizing the Customer Experience with Amazon One

  • July 10 2023
  • Resource: In-Depth Exclusive

Panera Bread started as a community bakery in St. Louis, MO in 1987. The bakery’s focus on sharing bread grew the brand from a single store to 2,100+ locations across the U.S. and Canada. From its initial secret sourdough started, Panera has...Read More

Building Experiences into Customer Loyalty: A Q&A with The North Face on Its XPLR Pass Loyalty Program

  • July 07 2023
  • Resource: In-Depth Exclusive

The North Face has continually innovated the outdoor gear market since 1966. Over the almost 60-year tenure of the brand, it has developed iconic styles recognized by athletes, outdoor enthusiasts, and everyday consumers alike. For decades, much...Read More

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

  • June 28 2023
  • Resource: In-Depth Exclusive

MOOYAH Burgers, Fries & Shakes, founded in Plano, Texas, just celebrated its 16th year. With 75 restaurants throughout the U.S. — as well as a few overseas — the brand focuses on quality as demonstrated by partnerships with...Read More

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