Dell EMC Lives and Breathes the Customer Journey

  • August 16 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

To ensure that our customers continued to come first after the Dell and EMC merger, we analyzed the financial value of customer retention through improved customer experience in hopes this would better focus the organization’s efforts. Via...Read More

Mapping the Customer Journey Drives Success for Dell Technologies

  • March 30 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“Customers increasingly are much more educated by the time they reach out to the Dell brand,” states Todd Forsythe, SVP, digital marketing for Dell Technologies, the company formed by Dell Inc.’s 2016 acquisition of EMC...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?