Parkland: Building a Successful Rewards Program Across Multiple Field Brands

  • October 02 2023
  • Resource: In-Depth Exclusive

Parkland, an international distributor of fueland convenience retailer, is vertically integrated within the energy space. Established in the 1970s in rural Alberta, Canada, the brand now has over 4,000 locations across 25 countries. While some...Read More

Fueling a Rewarding Experience: A Q&A with Parkland on Building a Customer Loyalty Program and Delivering Early Rewards (Interview Part Two)

  • September 20 2023
  • Resource: In-Depth Exclusive

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Michael McDowell, Vice President of Loyalty Programs and Partnerships at Parkland, about how the brand’s customers are evolving, how Journie&trade...Read More

Fueling a Rewarding Experience: A Q&A with Parkland on Building a Customer Loyalty Program and Delivering Early Rewards (Interview Part One)

  • September 19 2023
  • Resource: In-Depth Exclusive

Established in the 1970s in rural Alberta, Canada, Parkland has become a leading convenience and fuel marketer across the country. Expansion throughout Canada and into the United States and the Caribbean has been driven mostly through acquisitions...Read More

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