Q&A with Amy Barnett, Famous Footwear

  • March 30 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Amy Barnett is Senior Director of CRM, Loyalty, and Insights at Famous Footwear, a national retailer that offers athletic and casual shoes for the active family from hundreds of brands, including Nike, Converse, Adidas, Puma, Vans, Birkenstock, Dr...Read More

Famous Footwear On a Data-Driven Personalization Mission

  • March 26 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Much like Jake and Elwood in the Blues Brothers movie, Famous Footwear’s Amy Barnett is on a mission. “We’re on a personalization mission,” says Barnett, the Senior Director of CRM, Loyalty, and Insights at Famous Footwear...Read More