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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
A merger between Bell Atlantic and NYNEX formed Verizon Communications in 2000. At that time, the company primarily offered wireline solutions to its customers. Fast forward two decades and Verizon has become a global provider of technology and...Read More
In March of 1876, Alexander Graham Bell uttered the words, “Mr. Watson, come here, I want to see you” through his electronic telephone, forever changing the way the world would communicate. More than a century later, following decades...Read More
At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the...Read More
In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon.
The two are part of a larger...Read More
This is Part Two of our Q&A with Julia Russell, Director of Loyalty Marketing at Verizon. To read part one, click here.
Where do you see the biggest challenges and opportunities?
There’s lots. I think for just one more...Read More
One of the main reasons to start or redesign a loyalty program is to better understand customers. Loyalty programs facilitate data collection, and they do so while avoiding ethical concerns because customers opt into them. Data, when used properly...Read More
In preparation for the Loyalty Expo in Charlotte, North Carolina, Loyalty360 spoke with Julia Russell, Director of Loyalty Marketing at Verizon, to discuss the company’s new loyalty program, Verizon Up. She explained Verizon’s decision...Read More