Q&A with Julia Russell and Carrie Mastropaolo, Verizon Wireless

  • April 07 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the...Read More

Verizon Expands Loyalty Program

  • April 05 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon. The two are part of a larger...Read More

Verizon Focuses on Loyalty and VoC Feedback: Part Two

  • June 13 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

This is Part Two of our Q&A with Julia Russell, Director of Loyalty Marketing at Verizon. To read part one, click here.  Where do you see the biggest challenges and opportunities?   There’s lots. I think for just one more...Read More

Verizon Focuses on Loyalty and VoC Feedback: Part One

  • June 11 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

One of the main reasons to start or redesign a loyalty program is to better understand customers. Loyalty programs facilitate data collection, and they do so while avoiding ethical concerns because customers opt into them. Data, when used properly...Read More

Verizon Doubles Down on Data and Personalization

  • June 05 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

In preparation for the Loyalty Expo in Charlotte, North Carolina, Loyalty360 spoke with Julia Russell, Director of Loyalty Marketing at Verizon, to discuss the company’s new loyalty program, Verizon Up. She explained Verizon’s decision...Read More