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This is Part Two of our discussion with Shelley Bailey, Marketing Manager at Zumiez. To read Part One, click here.
How are customers changing and how are you adapting to that change?
For Zumiez, changing customers is nothing new. Our customer ages out pretty quickly because of this action sport’s lifestyle brand that we focus on. We do work hard to focus on what is unique about that next crop of customers as they’re aging up or aging into our target group and....
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