In preparation for the upcoming Loyalty Expo, which runs from May 20 to 22 in Charlotte, North Carolina, Loyalty360 is speaking with a range of thought leaders in the customer loyalty space. Recently, we discussed the importance of business culture with Shelley Bailey, Marketing Manager at Zumiez. Bailey also offered her thoughts on personalization and the challenges that senior-level marketers have to face. Zumiez is a finalist in the Technology and Trends category at the Expo.  ....

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