In preparation for the upcoming Loyalty Expo, which runs from May 20 to 22 in Charlotte, North Carolina, Loyalty360 discussed the importance of customer loyalty with Shelley Bailey, Marketing Manager at Zumiez. Bailey also offered her thoughts on personalization and the challenges that senior-level marketers have to face. Zumiez is a mall-based retailer that offers skateboarding apparel and accessories. The company is a finalist in the Technology and Trends category at the Expo.

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