Zappos Leverages Loyalty Marketing to Further Enhance Customer Experience

Editors Note: This article orginally appeared December 23rd, 2016 Zappos already had a sterling reputation for customer experience when it launched its new loyalty program back in September, but the company sought to take it to the next level. Loylaty360 caught up with Kedar Deshpande, director of marketing Zappos, who explained how the new program is working to further build the Zappos reputation for excellent customer service and experience. What does your role as....

Log In to Your Loyalty360 Account

This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.

Create a Complimentary Subscriber Account

This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here

Join Now