With AT&T, Customer Loyalty is Personal
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AT&T has been around since the dawn of telecommunication. Founded as a subsidiary of Alexander Graham Bell’s own Bell Telephone Company in 1885, American Telephone & Telegraph, now better known by its initials, stands today as one of the largest telecommunication conglomerates in the world. Loyalty360 spoke with Jay Cary, vice president – marketing strategy & customer loyalty, AT&T Entertainment Group about his organizations loyalty marketing efforts in the....

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