Eliot Hamlisch was sitting in the lobby of a Microtel Inn & Suites by Wyndham just outside Minneapolis when a construction foreman walked through the door and up to the registration desk. He was working with his crew on a site a few blocks away, and as he went through the check-in process, Hamlisch sat back and simply observed.
As vice president of worldwide loyalty and partnerships for Wyndham Hotel Group, which owns not only the Microtel brand but more than a dozen others....