Wayfair Seeks Improved Brand Loyalty Through Online CX

Editor’s Note - This story was originally published in October's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017! Since 2002, Wayfair has built a reputation on providing customers with high-quality home décor products through a customer experience that is simple, fast, and user-friendly. The site’s longevity is due in part to its....

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