VW Australia Gets Personal to Drive Customer Loyalty

Volkswagen came to Australia in the early 1950s and built vehicles there through the mid-'70s at which point it left the market. After a little more than a decade on hiatus, VW returned to Australia in 1990 and has been growing there ever since.   A small market, packed with numerous car brands, VW faces many challenges in acquiring and keeping loyal customers. Jason Bradshaw, director of customer experiences for VW Australia speaks with Loyalty360 all the way from Sydney, to....

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