Voila Does the Heavy Lifting for Hotel Loyalty Programs

Voila Hotel Rewards, a division of Hotel Marketing Concepts, allows small, boutique, and independent hotels and hotel chains to establish loyalty programs that can offer awards that are redeemable through affiliated brands. Each hotel can have its own branded loyalty program backed by Voila, which provides what it calls white label support.   Loyalty Program Managing Director, CMO, and Global Sales Executive for Voila, Peter Gorla, explains how this unique program let’s smaller....

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