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Founded in 1985, California Pizza Kitchen has become an iconic pizza chain, both through its restaurants as well as its grocery division. Even the most successful brands, though, need a rebranding from time to time. Loylaty360 catches up with Ashley Ceraolo, SVP, marketing and beverage, CPK, to gauge how those efforts are working.
Can you explain your role at California Pizza Kitchen?
Ceraolo: I oversee all of our national brand messaging campaigns, as well as our digital, our....