Health and wellness is a growing category, and the space is constantly becoming more crowded. Faced with increased competition from e-commerce, health and wellness brands that focus on brick-and-mortar depend on long-term customer loyalty to survive. Fortunately for these brands, it is a highly emotional category, in which consumers are looking for an entity to trust, which gives those offering an in-the-flesh experience a leg up. To learn more about cultivating loyalty in this category....

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