This is the second installment of our QA with Stacey Renfro, Executive Vice President and Chief Customer and Digital Experience Officer for The Vitamin Shoppe. You can read the first part here.
Do you think The Vitamin Shoppe has an emotional connection with your customers? How important is that to your loyalty initiatives?
We are really, really passionate about the emotional connection with our customers. At The Vitamin Shoppe, we look at our brand as having three key....