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This is Part Two of our Q&A with Julia Russell, Director of Loyalty Marketing at Verizon. To read part one, click here.
Where do you see the biggest challenges and opportunities?
There’s lots. I think for just one more point on loyalty. We think that our rewards program is part of an overall loyalty strategy for Verizon. We offer very innovative service plans on the fastest network. As I said, we’re a leader. We want to make sure we’re caring for our....
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