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In preparation for the Loyalty Expo in Charlotte, North Carolina, Loyalty360 spoke with Julia Russell, Director of Loyalty Marketing at Verizon, to discuss the company’s new loyalty program, Verizon Up. She explained Verizon’s decision to overhaul its legacy program and create a new program rooted in customer insights.
 
First, Russell provided some background on the company. “Verizon is the largest wireless telecommunications provider in the US offering....

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