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Creating emotional connections with customers is never easy. It requires not only an exceptional product but also a community of advocates that are genuinely loyal to that brand. Founded in Southern California in a hotbed of “skate culture,” Vans has found itself lucky enough to have a tight-knit community that loves its products but also takes the brand’s mission of living “Off the Wall” to heart. As a well-established brand in the apparel space, Vans is....

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