Valentine’s Day Promotions Present Opportunities for Enhanced Customer Experience at Dunkin’ Donuts

Dunkin’ Donuts is getting in the Valentine’s Day spirit, putting a multi-faceted campaign together leading up to the big day this weekend. Already offering a top loyalty program in its DD Perks Rewards program, the brand is looking to the seasonal promotion as a way to encourage customer engagement, literally.   In the “Dunkin’ Hearts Love” Contest, the brand is offering engaged couples an opportunity to win $10,000 as an early wedding gift. The company....

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