USA Futsal Q&A: Building a League and Brand Loyalty from the Ground Up

Brand Corner
Branding / Product Positioning
Customer Engagement

Futsal is already a popular sport in many countries around the world. Fans from Spain, Brazil, Italy, and beyond all display a tremendous amount of brand loyalty towards their favorite clubs. But futsal, a modified version of soccer, does not command the same level of excitement in the United States. USA Futsal, however, is on a marketing mission to change that. The league has even caught the eye of Dallas Mavericks owner Mark Cuban, who recently invested into USA Futsal. Loyalty360....

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