Tony Roma’s Builds Customer and Community Relationships to Drive Brand Loyalty

Tony Roma’s does not operate a formal loyalty program, but that does not mean it considers customer loyalty to be any less vital. Considerations of customer loyalty are constantly top-of-mind as the popular restaurant seeks to refresh its image through a number of marketing initiatives.   Rather than rely on the standard points and rewards based system, it places considerable emphasis on truly connecting with customers. By building relationships both with guests and the local....

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