This is the second installment of Loyalty360’s interview with Eliot Hamlisch, Senior Vice President of Global Loyalty and Partnerships at Wyndham Hotels & Resorts. You can read Part I here.
Are these new redemption options an addition, or are they going to replace the hotel stay?
This is certainly is not a replacement but really an expansion of the ways that members can earn and redeem.
So, creating that portal for earned redemption gives them....