The “Why” and “How” Behind the Digital Transformation of Customer Experience
l360Insider

Everyone is now familiar with the idea of “digital transformation,” and it has pervaded almost every aspect of our lives. As a concept, it has become so ubiquitous that it is important to periodically stop and consider just how fundamental this transformation has actually been. In the world of marketing, these digital innovations have altered the industry’s core in ways never thought possible only a few years ago.   For the most forward-thinking customer engagement....

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