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In preparation for Loyalty Expo 2019, Loyalty360 is speaking with thought leaders from a variety of industries to discuss customer loyalty, brand advocacy, emotional connections, and other topics. Recently, we talked with Karen Szarvas, Director of Customer Loyalty for The Vitamin Shoppe, on how she has redesigned the company’s loyalty program, Healthy Awards. The Vitamin Shoppe is a finalist in the Social Marketing awards category at the Expo.
 
One tricky issue....

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