The Tampa Bay Lightning Winning at Customer Experience

Note: This article was orginally published on September 24th. Loyalty programs in sports are becoming more and more popular. Teams like football’s San Francisco 49ers, New York Jets, and Philadelphia Eagles, as well as soccer’s Seattle Sounders, have very successful programs.   Hockey’s Tampa Bay Lightning don’t have a formal program, but they are still very much focused on loyalty. “For us, the formalized program is how we measure season ticket....

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