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This is the second installment of our conversation with Jersey Mike’s CMO, Rich Hope. You can read the first part here. To listen to the Part 2 podcast, click here.
How are you looking at personalization?
We collect a tremendous amount of data on our customers, especially our loyalty customers, if they come in and use the loyalty program. Somewhere between 45 and 48 percent of our sales come through that. That’s a lot of data. The challenge really is slicing and....
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