The Future of Customer Loyalty is Personalized

Avaya, which has one of the highest NPS scores in its industry, is a multinational technology company headquartered in Silicon Valley. Avaya provides the most complete portfolio of software and services for contact center and unified communications—offered on premises, in the cloud, or a hybrid. Andy Steen, head of strategic marketing at Avaya, spoke with Loyalty360 about the company’s approach to creating measurable experiences that drive customer loyalty. She....

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