This is the second installment of our talk with Jennifer Leitman, EVP of Marketing for The Family Coppola. For Part I, click here.
How are you getting employees engaged in the Coppola Rewards loyalty program?
Our employees are our best brand advocates, so we wanted to ensure they were informed on what Coppola Rewards is and why it’s important. We created messaging and fun assets to best tell the story going into launch. The emphasis was on how easy it is to sign-up....