l360Insider

Customer retention in the hospitality industry depends heavily on cultivating consumer loyalty through offering relevant, meaningful experiences. These days, crafting such experiences means listening to consumers and gathering data that shows that your brand is aware of wants, needs, and emotions. Getting to that level of customer empathy and customer-centricity is by no means easy. To learn a little more about how to get there, we recently spoke with Sheila Butler, Senior Director of Global....

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