The Challenges and Opportunities of Experiential Rewards as Navigated by GHA

Global Hotel Alliance, or GHA, is the world’s largest alliance of independent hotel brands. GHA brings together 35 distinct and independently operated hotel brands around the globe. Instead of offering free nights as part its rewards program, GHA offers unique experiences at destination hotels. These are often tailored to the guest’s interests.   In 2016, the alliance initiated improvements in its loyalty program that have resulted in increased engagement across channels....

Recent Content