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Today’s brands are in the “middle of a seismic shift” in the challenges and opportunities they face with customer loyalty, says Adhish Kulkarni, Senior VP, and GM of Evolving Systems’ Digital Engagement and Loyalty Solutions. “The pandemic has taken those trends and accelerated them significantly,” Kulkarni says. “More consumers are moving online, and they have entirely different personas in some sense. They have many new channels which they&rsquo....

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