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In Part One, the AFL challenged the established NFL for the hearts and minds of football fans in the United States largely by employing a solid CX strategy. In Part Two we learn how an innovative approach to pro football on and off the field led to a merger with the NFL.
The most recognizable innovation, of course, was the wide-open style of play which featured much more passing than the NFL. “That was probably a conscious decision,” Congili conjectures. “The other....
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