TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

  When TELUS was looking for a creative way to give a visual inspiration for the TELUS Rewards campaign, it looked at several different “critters” that it uses in its marketing campaign. “Our look and feel really revolves around featuring what we call our ‘critters,’ which are the animals that we feature across all of our creative campaigns,” says Cecilie Balfour, the Senior Market Manager at TELUS, Canada’s fastest-growing national....

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