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  The GIANT Company’s Emily Mikus has been around marketing and customer engagement programs for many years, but she had no better technical way to describe the year that was. “It was just a pop-up, whack-a-mole kind of year,” says Mikus, Director, Loyalty, and Shopper Marketing. “Some things changed that we just never expected or saw coming. Obviously, change will keep occurring, but if I’m totally honest, I could use a little less of the....

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