Some brands have an innate purpose. For Tarte Cosmetics, the product and the purpose are one and the same. The company offers natural, environmentally friendly beauty and skincare products that are healthy for consumers. In recent years, Tarte has become appealing to Gen Z, millennial, and Gen X consumers. To engage and cultivate loyalty in these various segments, the brand has had to adopt a multi-channel approach to customer engagement. To learn more about the company and its loyalty....

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