Tarte is a brand in the beauty space that specializes in eco-chic, cruelty-free cosmetics and hypoallergenic, vegan skincare. Notably, the brand appeals to Gen Z, millennial, and Gen X consumers, and so the brand has had to adopt a multi-channel approach to customer engagement. The brand strategically rewards customer engagement, not just purchases in order to cultivate customer loyalty. To learn more about the brand, it’s loyalty, and its successes in customer engagement, Loyalty360....

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