Sustainability, CSR, and Product Differentiation within J. Lohr

CSR (Corporate Social Responsibility)
Customer Engagement

In January 2017, J. Lohr Vineyard and Wines released a cabernet in honor of the 80th birthday of its founder, Jerry Lohr. Earlier this year, it was named best wine at the Houston International Wine Competition, helping earn J. Lohr the award for best winery. The family-owned business is still operated by Jerry, his two sons and one daughter. We spoke with Rhonda Motil, VP of Marketing, about the company, its sustainability efforts, its corporate responsibility, the different....

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