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In part 3 of our coverage of “The Evolving Grocer: Examining Changes in the CPG and Grocery Space,” a session presented at Loyalty Expo in Orlando this past May by Ron Cox, director of consumer marketing & planning for SpartanNash, segmentation is discussed. Specifcially, how that process is used to improve the customer journey as well as customer experience.
SpartanNash, the Michigan-based grocer and food distributor had identified 18 different customer segments....
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