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Hilton Worldwide and its Hilton HHonors loyalty program were facing a big opportunity. Its most active members, those that were accruing Points the fastest, were getting emails with account information that was often a week or more behind. Knowing they could do better, Hilton developed a new email program that reflected account standings in real-time, and in doing so, captured the Best Real-Time Contextual Campaign Award from Experian this past year.
Jackie Talbot, Hilton Worldwide....
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