Staples EVP Global Commerce: Customer Experience is the Most Important Thing

Loyalty marketers often talk about the power and allure of a great customer experience. Some brands offer more compelling, memorable customer experiences than others. With the meteoric rise of social media and its global effect on brand image, a seamless and positive customer experience is vitally important as marketers pursue greatness each day.   Faisal Masud, Executive Vice President Global Ecommerce at Staples, talked to Loyalty360 about the magnitude of a great customer....

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