Sony Embraces Segmentation and Personalization in Customer Loyalty
l360Insider

Recently, Loyalty360 spoke with Suzanne McDonnell, Senior Marketing Manager of Sony to discuss her role at the company, what loyalty innovations the company has brought to the table, and why she believes the company deserves to be awarded. Sony won Platinum in the Customer Insights category.   We’d love to know about your background and your role at Sony.   I’ve been at Sony for almost 10 years. I got my start here in our consumer electronics business, headquartered....

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