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A storied brand on the American corporate landscape, GE continues to move forward in the 21st century with creation of Current, powered by GE . Its mission is to move commercial lighting away from a product-based model and toward a solutions-based platform for B2B customers and their end users. Bruce Stewart, CMO, Current by GE, speaks to Loyalty360 about the company’s unique approach to customer experience and the customer journey.
What was the genesis of Current, powered by....
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