Small but Meaningful Interactions Improve Customer Experience for Jet.com
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Jet.com isn’t the 800-pound gorilla in the room, nor does it want to be. Using its agility and ability to scale and leverage its distribution centers to save customers money, it has steadily built a loyal following. Loyalty360 talks to Jack Hanlon, VP, analytics at Jet.com about this somewhat unique approach to CX  and CRM. While consumers notoriously shop by price in stores, online that’s not always the case. People will search for a TV, see one for, say, $1,800, and....

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