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Shell Oil Company recently announced that Shell-branded stations across the United States will accept payment through Uconnect Market, Fiat Chrysler Automobiles’ (FCA) new in-vehicle commerce platform. To learn more about Uconnect Market, what it means for Shell customers, and more, we at Loyalty360 connected with Albert Rivas, who is the Head of North American Marketing Technology for Shell Retail.
Can you give us a brief overview of your role with Shell Retail and a little....
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