Loyalty360’s Mark Johnson spoke with Malachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, on how the Fuel Rewards program has adapted to the changing economic climate, and how they are expanding its offerings. Read Part 1 of the Q&A HERE, and the feature article HERE.   You talked a little bit about personalization, and you talked about the emotional piece as well. How....

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